Wattback
An AI-powered sales automation platform for the Norwegian energy efficiency market. Built from concept to production in 7 weeks.
The Business Opportunity
Norway's new energy efficiency regulations (Energikartleggingsforskriften) require businesses to map their energy consumption by October 2026. Meanwhile, Enova has a 9 billion NOK budget to support energy upgrades.
The problem: Small and medium businesses don't know about these requirements or the available funding. Traditional sales approaches are expensive and don't scale.
Our solution: Build an AI-powered SDR (Sales Development Representative) that can identify, contact, and qualify thousands of Norwegian businesses automatically — speaking Norwegian, understanding industry context, and booking meetings with interested prospects.
What We Built
A complete B2B sales automation platform with AI at its core.
AI Voice Agent
Anders, a Norwegian-speaking AI that qualifies leads and books meetings via outbound calls.
Smart Email Sequences
Personalized outreach with AI-generated content and automatic reply classification.
Real-Time Dashboard
Track leads, calls, emails, and conversions with industry-level insights.
B2B Lead Discovery
Automated lead sourcing from Brreg with NACE code filtering and enrichment.
Technology Stack
From Idea to Production
7 weeks from concept to live product with real customers.
Concept
Week 1Identified the opportunity in energy efficiency B2B sales
Architecture
Week 2Designed the full-stack system with AI integrations
Build
Weeks 3-6Developed the platform, voice agent, and automation
Launch
Week 7Deployed to production with real Norwegian businesses
Results
Automated lead discovery and outreach
Native AI voice agent with industry context
Production system with real customers
Why This Matters
Wattback isn't just a case study — it's proof that we can take a business idea from concept to revenue-generating reality. We identified the market opportunity, designed the solution, built the technology, and launched it.
We understand B2B sales and go-to-market strategy
We can integrate AI (voice, LLMs) into production systems
We ship fast — 7 weeks from idea to live product
We build for scale — not just prototypes
Want to See Anders in Action?
Experience our AI voice agent firsthand. Select your industry and get a demo call.
Try the Demo